Following a period of relative calm, Mobile TV is beginning to be a topic on the agendas of Latin American operators, some of which have already begun to offer TV on the fourth screen.

In 2008, Uruguay’s ANCEL was the pioneer in implementing multicasting service in the Region, functioning independently from the cell phone network. It was followed by Mexico’s Iusacell, which had already started the service using the cell phone network.

In Guatemala and Peru, testing is underway, and results are expected by mid-year. Brazil is advancing in the technology, using the Japanese standard, and Mexico is currently debating which direction to take. Argentina has experimented with different options, and expectations are that the digital TV protocol decision will also speed up its use on cell phones. This is also true for Chile, whose government has promised to select a digital TV standard in March.

It is also expected that digital TV standards will be decided in several other Latin American nations during 2008, which could provide a significant boost to mobile TV.

The representatives of the three standards (the U.S. ATSC, the European DVB and the Japanese ISDB) are aware of this and are increasing their lobbying efforts with a view to capturing the largest share in the business. While new options for providing services are appearing, debates are also beginning as to whether it is advisable to choose a single standard or to allow several at the same time and to let the market decide. The list includes S-DMB (Satellite - Digital Multimedia Broadcasting), T-DMB (Terrestrial - Digital Multimedia Broadcasting, TDtv (based on TD-CMDA technology from IPWireless), S-DMB (Satellite Digital Multimedia Broadcast), CMMB (China Mobile Multimedia Broadcasting) – China, HSDPA (High Speed Downlink Packet Access).

Operators and content owners are preparing their strategies to enter what they consider a promising business, even though it is still somewhat unknown and uncertain.

Early experiences confirm that young people are the largest target for the new services. A survey done by Nokia on mobile TV consumption concluded that most users were between the ages of 18 and 34. However, good reception levels were also seen among people in the business world.

As for preferred content, the list is headed up by “snack” material growing out of existing programs, followed by news, sports, TV series, documentaries, music, and interactive options.

Forecasts point to significant growth in Mobile TV, which could have as many as 84.15 million subscribers by 2009 and 216.2 million by 2011, according to data compiled by the consulting firm Robert Hale & Associates. Meanwhile, the estimates for the content production market cite figures of US$8.35 billion for 2011.

Attend Free Workshop: "Outlining the Enhancements Brought by the Open DVB-SH Standard" Sponsored by Alcatel-Lucent. October 8th Simultaneous translation (English / Spanish)

Confirmed speakers/operators

Olimpio Franco, Vice-Presidente, Sociedade Brasileira de Engenharia de TV- SET Agustín Luchía-Puig, Gerente de Proyectos Estratégicos – Dirección de Estrategia Presidencia - Grupo Telefónica de Argentina Robert K. Graves, Chairman - ATSC Forum Eliana Estrugo, Responsable de Comunicaciones Institucionales, Publicidad y Promociones; ANCEL, Uruguay. Fabio Baudo, Gerente Técnico, Multicanal, Uruguay Celedonio von Wuthenau, Director Regional para América Latina del CDMA Development Group (CDG) Juan-Pablo Torres, Business Development Director, Iberia and the Americas, Alcatel-Lucent Mobile Broadcast Roberto Plass G. - Gerente de Ingeniería Canal 13 TV - U. Católica de Chile Alejandro Silvestre, Regional Manager, Telecom Argentina, USA Mihai Crasneanu, CEO, Grey Juice Lab Victor Carbonell, Director Comercial LatAm, Ericsson HYC Americas Rafael Perez Cruz, DiBEG-ISDB-T Stephen Brough, Director, Mobile & Digital, Sony Pictures Television Internacional Mazen Chmaytelli, Senior Director of Business Development Americas, MediaFLO Fabián L. Jaramillo Palacios, Superintendente de Telecomunicaciones Ecuador Alvaro Gutiérrez, DVB Project Stephen Froehlich, Senior Analyst, Consumer Electronics, IMS Research Juan Martín Rosales, Gerente Comercial, Mixplay

Some VIP´s Assistants include:

Fernando Calviño, Director, Revista Señal Javier Sánchez-Marco, Director General, Mobile America Rafael García, Vicepresidente, Venevisión Sylvia Comercio, Jefe de Contenidos y Marcas, Telecom Argentina Patricia Schile-Hubalek, Tribune Media Services Karen Allen, General Manager, MEF Americas Marc Young, Member Development, MEF Americas Nicolás Guillén, Conecel Begoña Varas Vidal, Telefónica Móviles, Chile Erick Herrera, Responsable de Desarrollo de Producto y SVA, Claro Nicaragua Jacqueline Aguilar, Responsable de Mercadeo, Digitel Jorge Partidas, CEO, WAU Mobil Marcos Sevilla Herrera, Desarollo Productos, Telefonía Celular de Nicaragua Ronaldo Sampei, Divisão de Dados / Messaging, Vivo Brasil Víctor Cordero Alpízar, Gestión de Alianzas y Socios de Negocio, ICE, Costa Rica Lilyvania Gomez, Prensa, MediaFLO Luis Daniel Capriles, VP Digital Media, Telemundo Internacional Ana Luisa Patiño, Directora, Genera Mobile Mercedes Rodríguez, Ejecutiva, Genera Mobile Amanda Opsina, Directora, TV Mas Joahnna Guerrero, International Marketing, TV Mas Alejandro Silvestre, Manager, Telecom Argentina

• Available standards. Which one is the best option for Latin America?
• Technical considerations, technology options
• Current status and realities of the market for mobile TV among Hispanics in the U.S.
• Current status and realities of the Latin American market for mobile TV
• Content focusing on the U.S. Hispanic and/or Latin American markets for mobile TV: characteristics and supply
• Distribution of TV content for multiple platforms: technical considerations
• Marketing and sales for the distribution of TV content for multiple platforms
• Obstacles and potential for launching the service
• How much you would need to invest, and how fast you could expect to see returns
• Business model: Free, by subscription, or both?
• New advertising models and strategies: Before, during and after
• Experience of countries that already have the service: preliminary conclusions from the pioneers
• Devices and price packages
• Regulatory framework and legal considerations. Is mobile TV television or value added?
• Strategies for innovative content produced for the fourth screen, novelas, videos, etc.

Y muchos mas…

• A timely general plenary session and interactive sessions (conducted in an honest, “tell it like it is” format), these open debates always provide invaluable insights on the industry
• More than 15 mobile operators and 25 distributors represented.
• More than 40 C-level speakers representing the industry’s most important companies, the ones that are currently guiding its development.
• More than 200 ensured delegates, based on previous attendance at CMA events.
• A special area for company exhibits, showing the features if the latest products and services in the mobile content industry.
• On-site multimedia coverage with instant outreach to more than 18,000 readers in the Americas.

3G Data Soluciones C.A. , 7EFE, 9 Squared, Inc, Access US, Inc, Acotel Latam, Acquamedia Technologies, S.L, Aeromexico, AGM Telecom, AHCIEM Chile, Air2Web, Inc., AirG, aKos Technology Corporation, Alliance Atlantis, Alo Comunications, AMA Advanced Mobile Applications, American Idol Fremantle.Media, USA, Andinatech, Andrews McMeel Universal-UPS, Antel Uruguay, Arena Mobile, ARVATO MOBILE BRAZIL, AXALTO, Azteca America, Bamboo MediaCasting, Barrio305, BBC World Services, BCGI Payment, Billboard Magazine, Binbit, Blinck International, Bloomberg LP, Blue Tech, Boston Communications Group Inc., BrainMedia, Brasil Telecom, Brian Media LLC, Brickhouse Mobile, Brightstar Corp., Buongiorno My Alert, By Cycle Latam, Cable & Wireless, Cable & Wireless Panama, Caracol Television, Cartoon Network Latin America, Celmedia, CGCT DELTA Ingenieria Integral, Chikka Philippines, Inc., CIE, CIE Interactivo, Cineclick, Class A, Claxson, ClearSky Mobile Media, CNN International, CODICE, CommGuide International, Inc, Compera, Brasil, Comunitel S.A., Conectium Limited, Conectium Limited, Venezuela, Contenido Móvil Américas 2006, Corporación Digitel GSM, Cosmic Infinity, Cyclelogic, Dasigno, DASIGNO S.A, Dasigno S.A., Digital Orchid Inc., Digitel Venezuela, Dinama, Discovery Latin America, Discovery Networks Latinamerica LCC, Dydcom Chile, EA Mobile, Ei Movil, Ei Movil Brasil, EMI Music Latin America, EMI MUSIC PUBLISHING, Endemol International, Entel Chile S.A., Entel PCS, Entel PCS Chile, Esmas.com, EverMobile, EVERSYSTEMS, EverSystems, Brasil, Exit Games, Fox Latin America, Fox Latin America Channel, Fox Sports Interactive Media, USA, Fun Mail Inc., GameRecruiter.com, Inc., Gemalto, Genexies, Mobile USA, GenPlay Games, Giant Mobile, Glenayre, Glomobi, Glu Mobile, USA, Grafismo CxA, Grupo Bakke SA de CV, H3G Italy, HBO Latin America Group, Hispanic, Hispanic Market News, Hoodiny, Huawei Technologies co., ltd., Hudson Entertainment, ICE, IDC Latin America, IDC Latin America Research and Consulting, IDT -TuYo Mobile, USA, IEC, IMImobile, In Motion, InfoSpace, Inmobia Entertainment, INTECH, Intercasting, InterOP Technologies, It Games, IUSACELL, Jamba! GmbH, Juice Wireless, JumpTv.com, Kingston, KT Freetel Korea, ktc, Kyocera Wireless, Corp., LatCel, LatCel WAU, Lucent Technologies, Lunavi Mobile, M Qube, Maravedis, Mario Tapia Associates, mBlox Inc., Mediaplazza, Merlin Telecom, Metromovil, Miami Wireless Associates, Midem, MINICK Group, M-Joy Networks, Mobifusion, Inc, Mobile de Claxon, Mobile Dreams Factory, Mobile Streams Inc., MobiTV, MOBIVAL, MocoNews, MOOOBILE, Motricity, Movida Cellular, Movida Movil, Móvil de Entel Bolivia, Movistar Ecuador, Movistar Guatemala, Movistar, Venezuela, MoWA Mobile Wireless Applications Informatica Ltda, MS Corp, MS Corp Venezuela, MSCorp LLC, MTV Latinoamérica, USA, MTV Networks Latina America, MULTIMUSIC S.A. DE C.V., MUSIC INTELLIGENCE SOLUTIONS, Naranya Colombia, Neomtel.com, Net People, Net People Internacional, Venezuela, Net People International, Netsize Mexico S. de R.L. de C.V., Neustar, New Frontier Media, NII Holdings, Inc., NMS Communications USA, Nokia, Nokia Technologies Institute, Ntime, Nvia, NVIA GESTION DE DATOS, S.L., Ogangi Corp, OKTO, Orange Mobile Group, Pali Research, PERSONAL MUSIC, Pontis Ltd., Proteus, Publicar, Pyramid Research, Qmobile, QUALCOMM, Quattro Mobile SA, Radio & Records, Razz, RCN Radio, Real Madrid, RealNetworks, Remoba Inc, Roundbox Inc., Russian Mobile Entertainment, Satelco, SBSystems, Sega, SkyZone, Sony BMG Music Entertainment, Sony Pictures Television International, Sony/ATV Music, Sprint, SunCom, Superscape, TBS Latin America, TecToy Mobile, Teleco, Telecom Personal, Argentina, Telefónica Móviles Colombia S.A., Telefónica Móviles Ecuador, Telefónica Móviles, Chile, Teleglobe, Telephia Inc., Televisa, Televoz, TERRA, Terra Networks, Terra Networks Brasil SA, Terra Networks USA, THQ Wireless, Tiempos del Mundo, Tierra Innovation, Tierra Innovation, Inc., TIM Brasil, Topp Allians, Totaltek, T-Systems North America Inc., Deutsche Telekom, Twistbox, Twistbox Entertainment, UClick, Ultraproducts, Unefon, UNEFON, Universal Music MOBILE, Universal Music MOBILE Colombia- Ecuador-Peru- Venezuela, University of Southern California, Univision Communications, Univision Online, UpMobile, Valorem, Venevision International, VeriSign Inc., ViVa! Vision, Vivendi Universal Games Mobile, VIvo, Vocel, VOCEL, USA, VSNL International, WAAT Media, WapOneline, Warner Music Group, WAU / LatCel, WAU MOBILE- Mexico, Weathernews Inc., West Management, Inc., Wmode, World Wrestling Entertainment, XCEL, X-STREAM NETWORKS S.A. DE C.V., X-tream Networks, Yahoo!, Yavox, YellowPepper Wireless, ZiqX.com